This is especially true with Google Ads and prospects calling your service. We’ve heard the chants: “cold calling is dying.” But that doesn’t mean that phone conversations are dying and this stat is proof. One of the best salespeople we ever knew was glued to his phone yet never made a single cold call. He would spend 2 to 3 hours every day making “check-up calls” – calling old professional friends to (1) maintain relationships and (2) learn about developments in their companies which opened up potential new opportunities where he could help. Next time you see a friend change their job title on LinkedIn or hear about an old client in the news, pick up the phone and make that check-up call.