You have witnessed influence or marketing on a bigger scale. Like when LeBron James endorses exercise equipment. What we’re talking about here are people who are more into niches like flooring or windows or home remodeling doing videos that attract people who are interest in that topic.
Be a micro influencer yourself. Brands are getting smarter when it comes to marketing and are recognizing The new area of micro influencers. authentic endorsements from these influencers represent target audiences of products and services and will get your brand a better ROI.
2022 will see a significant rise in this type of influencer marketing. Endorsement deals will come to people who have smaller follower counts in relevant niches.