Meet Bob Rutledge: The Man Behind the Marketing That Actually Works

Bob Rutledge isn’t your typical marketer. He’s not chasing awards, building bloated agency decks, or throwing jargon around to sound impressive. He’s doing something much harder—making the phone ring for blue-collar businesses across the Southeast.

As the founder of MicroManaged Media, Bob brings over two decades of experience in pay-per-click (PPC) advertising and local SEO. Long before Google Ads even existed, Bob was helping contractors show up in front of customers ready to buy. Today, he specializes in managing ad campaigns for plumbers, HVAC companies, fence builders, and other service businesses who want results—not just “impressions.”

Bob’s approach is simple: focus on what drives leads. That means Google Ads with manual bidding (not Smart Bidding), tight keyword targeting, clear conversion tracking, and local dominance in the Google Map Pack. He doesn’t waste money on fluff tools or empty promises—every campaign is built for one purpose: calls and form fills.

He’s also the creator of Gracie, a custom-built AI receptionist that answers calls, filters out tire-kickers, and sends only real leads to the client.

If you’re tired of PPC managers who won’t explain what they’re doing or SEO firms who can’t tell you if it’s working, Bob’s your guy. He doesn’t just manage your marketing—he micro-manages it.

And yes, that’s a good thing.