Many service contractors like plumbers, electricians and heating and air installers are masters at their trade and are clueless when it comes to digital marketing know-how.
For the small contractor to enjoy great success in their local area, they need to find ways to increase their visibility on the web. When potential customers do a local search for your service your website must show in the SERPS. Your brand must be recognized as a quality firm to do business with. That is a tall order for anyone to accomplish without help.
That’s where MicroManaged Media help most.
By now you are finding out that there is more to online marketing than building a website and launching social media campaigns. If you want to acquire many customers, you’ll need to refine your tactics.
To become the go-to brand in your local service area, your company must implement these four powerful strategies for dominating local search.
Weaponize Your Google My Business Listing
Most people will visit Google when searching for a local business. If you want your company to appear at the top of the search engine results pages (SERPs), you will need to both claim and optimize a Google My Business listing.
The basic Google My Business listing is free of charge to set up, but you’ll need to optimize it correctly to drive a flurry of traffic to your site. For example, you’ll need to add categories, submit your address to Google Maps, publish posts every week, and add high quality images on a consistent basis.
Use the space to incorporate City and ZipCode, a keyword phrase of the services you offer. A good meta description should also be written in a minimalist way. Just the facts.
Write Effective Meta Descriptions for Your Website
A meta description is the content snippet that will appear in the search engine results below your URL. Google has recently changed the length from 160 to 320 characters, which will provide your business with ample room to optimize your site for local search.
While a meta description will not directly impact your site’s Google ranking, it can determine key actions by the customer like click thru rate.
Ask For Online Reviews, Reply to Reviews, Good and Bad
As customers will find it difficult to trust an unknown brand, many will read online reviews to determine whether to hire your local services or buy your products. To convince prospective customers that you are the right company for their needs, you should encourage your past clientele to write positive reviews on the likes of Google, Facebook, Yelp and TripAdvisor.
Unfortunately, a negative review will stand out more in a person’s mind than a positive one, which is why you must aim to rectify a problem to protect your small company’s online reputation.
If you receive a negative review from a disgruntled customer, you should respond in a quick and professional manner. Apologize for their negative experience and ask for them to give you a call so you can resolve the problem, which will prove you are a caring, proactive brand.
No matter what size your business is, you will have to pay to advertise. Google Ads, Microsoft Ads, YouTube Ads, Facebook Ads are the top, but services like Thumbtack and Homeadvisor can be an option. To navigate the hazzards, you need to join with an expert. You are the expert at fence and deck building, heating and air conditioning, or electrical pannel repairs. Advertising is not for amateurs. Call a company like Micromanaged Media, Inc. today to see how you can partner for your future growth and success.