Uncategorized
What 3 Employees Tech Stack Actually Costs: Google vs Apple vs Microsoft
Your Team’s Tech Setup Could Be Bleeding Money—Here’s the 5-Year Math Here’s a five-year cost comparison for equipping a 3-person team with: I’ve broken it down by ecosystem: Google (Chromebook + Pixel), Apple (MacBook + iPhone), and Microsoft (Windows PC + Android/iPhone). Google Ecosystem (Chromebook + Pixel + Google Workspace) Item Cost per User 5-Year…
Read MoreGoogle, Apple, or Microsoft: What’s Best for Small Business?
What Platform Should You Bet Your Business On? If you’re running a small business, you’re not just choosing a phone or a laptop — you’re choosing a system to run your entire operation. Email, calendars, file storage, customer communication, invoicing… it all has to work smoothly, securely, and without wasting your time or money. At…
Read MoreHow To get Your Company’s Google Business Profile (GBP) to Rank in the Local Map Pack in 2025
Why Your Business Should Rank in the Local Map Pack If you run a local service business, getting your Google Business Profile (GBP) to rank in the local map pack isn’t just a nice-to-have — it’s essential. The map pack appears at the top of search results when people look for services near them. That…
Read MoreWhy a Questionnaire Might Help You Get More Google Reviews
Key Points Why a Questionnaire Might Help Using a questionnaire before asking for a Google review could engage customers more deeply, making them feel valued and increasing the likelihood they’ll leave a review. This approach aligns with psychological principles like the foot-in-the-door technique, where agreeing to a small request (the questionnaire) makes someone more likely…
Read MoreGoogle’s Keyword Match Changes: Why Exact Match No Longer Protects Advertisers
When it comes to controlling advertising costs and targeting precisely, exact match keywords in Google Ads used to be the gold standard. Advertisers selected keywords that matched exactly the queries their customers typed into Google, ensuring ads were shown to precisely the right audience. However, recent changes from Google have significantly altered this landscape. Exact…
Read MoreWhy Post to Your Google Business Profile
Posting on your Google Business Profile is important because it allows you to directly communicate with local customers, improve your local SEO by keeping your listing active, promote special offers, events, and news, and showcase your business through photos and videos, essentially giving you a readily accessible platform to reach potential customers searching on Google Maps…
Read MoreYour PPC Agency is Bad and I have Proof
Watch this clip of John Moran. This 30 second clip will make you want to watch the whole one hour video. I recommend you do. you will fire your agency and try to hire John. Which I hope you can, but if you don’t have a $30,000 plus Google ads spend, he won’t take you.…
Read MoreGoogle Search Impact 700 clicks for Shutter and Blinds Client
Achieving 700 clicks from Google Search in the past 28 days is a significant milestone for Suncoast Blinds & Shutters, a client of MicroManaged Media, Inc., especially considering the marketing efforts began in earnest in the fourth quarter of 2023. This achievement is not only a testament to the effectiveness of the digital marketing strategies…
Read More“Exploring PPC Advertising for Orlando Plumbers: A Local SEO Guide”
Contractors in Orlando can boost their online presence and attract more customers through pay-per-click (PPC) advertising. With PPC advertising, businesses only pay when a user clicks on their ad, allowing for targeted advertising and increased visibility. MicroManaged Media, Inc. has over 14 years of experience in managing PPC campaigns for service contractors and can help maximize return on investment and generate more leads. PPC advertising offers quick results compared to search engine optimization and can be a cost-effective marketing strategy for contractors in competitive industries.
Read More“Maximizing Marketing Analytics for Dallas Plumbing Campaigns”
Marketing analytics can be a powerful tool for contractor services in Dallas. By collecting and analyzing data, businesses can gain insights into the effectiveness of their marketing efforts and make data-driven decisions. Monitoring website traffic can help identify the most effective marketing channels, while analyzing social media engagement can adjust content strategy. Tracking email open rates, click-through rates, and conversions can optimize email marketing campaigns. To fully maximize marketing analytics efforts, working with a digital marketing expert can provide expertise and measurable results.
Read More