A generic search Google Ads campaign is a type of pay-per-click (PPC) advertising campaign that targets generic or broad keywords related to your business, products, or services. These keywords are often highly competitive and may have a high cost per click (CPC), but they can help you reach a larger audience and generate more website traffic.
In the case of heating and air conditioning contractors it would simply be AC repair, air conditioning repair, air conditioning repair near me. In the case of plumbing contractors it would be plumbing repair near me, plumbers near me. In the case of home renovation it would just be renovation contractors. Would not use the brand name of a renovation contractor.
Here are some steps you can follow to create a successful generic search Google Ads campaign:
Conduct keyword research: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant, high-volume keywords that people are using to search for products or services similar to yours.
Create ad groups: Organize your keywords into ad groups based on the themes or topics they relate to. For example, if you’re selling shoes, you could create ad groups for running shoes, dress shoes, and casual shoes.
Write ad copy: Write compelling ad copy that includes your target keywords and a clear call-to-action (CTA). Your ad should highlight the benefits of your product or service and differentiate it from your competitors.
Set bidding strategy: Choose a bidding strategy that aligns with your goals and budget. For example, if you want to maximize clicks, you can choose the “Maximize Clicks” bidding strategy. If you want to control your costs, you can choose the “Manual CPC” bidding strategy.
Set targeting options: Choose your targeting options, such as geographic location, language, and device targeting. You can also set up audience targeting to reach people who have visited your website or shown interest in your products or services.
Monitor and optimize: Monitor your campaign’s performance regularly and make adjustments as needed. Optimize your ads by testing different ad copy, keywords, and landing pages to improve your click-through rate (CTR) and conversion rate.
By following these steps, you can create a successful generic search Google Ads campaign that helps you reach more potential customers and drive more website traffic to your business.