Creating locally-focused content is a crucial component of local SEO. Airtable can help you manage your content creation process, from idea generation to publication. Create a content calendar to schedule and track your posts, making sure to include relevant local keywords and topics.
You can also use Zapier to automate the content creation process. For example, create a Zap that automatically populates your Airtable content calendar with local events or news, ensuring you’re always up-to-date with relevant information. This will help your content resonate with your local audience and improve your search rankings.