OTT Advertising 2/2021

What Is Over The Top Video Streaming?

Listen to the advertisements for apps from Paramount, Youtube TX, Apple and more. Videos streamed through over-the-top (OTT) services, like Hulu, Netflix, HBO Max, Disney Plus, Peacock TV and other video streaming platforms, account for up to 26% of the collective time consumers spend using their TVs, according to a recent Nielsen survey. And that number is growing rapidly.

What Is OTT Advertising?

OTT advertising will be the salvation of small business. Think about newspapers, broadcast TV, radio, and giant yellow page phone books. These traditional broadcast advertising methods gave birth to large companies. How could a mom and pop business afford to advertise the latest iflange to draw customers to their store? They couldn’t.

Here rides OTT to the rescue. Small business can now is that you can reach a smaller but more targeted audience with OTT advertising, which is one of the primary reasons I see service businesses like heating and air, flooring, and painting contractors drawn to it.