Concrete contractors can use a variety of structured snippets in Google advertising to improve their visibility and click-through rates according to PPC Expert Bob Rutledge. Some of the most effective structured snippets for concrete contractors include:
- Address: This snippet displays the contractor’s physical address, which can be helpful for customers who are looking for a local contractor.
- Phone number: This snippet displays the contractor’s phone number, which makes it easy for customers to call and get in touch.
- Website URL: This snippet displays the contractor’s website URL, which allows customers to learn more about the company and its services.
- Hours of operation: This snippet displays the contractor’s hours of operation, which helps customers to plan their projects accordingly.
- Pricing: This snippet displays the contractor’s pricing information, which can help customers to budget for their projects.
- Reviews: This snippet displays reviews from past customers, which can help potential customers to make a decision about whether or not to hire the contractor.
By using structured snippets, concrete contractors can make their ads more informative and engaging, which can lead to more clicks and conversions.
Here are some additional tips for using structured snippets in Google advertising:
- Make sure the information in your structured snippets is accurate and up-to-date.
- Use clear and concise language.
- Avoid using all caps or excessive punctuation.
- Test different variations of your structured snippets to see what works best.
By following these tips, you can use structured snippets to improve your Google advertising campaigns and reach more customers. If you are looking for experienced PPC Management, call MicroManaged Media now.