Ad Groups for a Deck Builder

For a deck builder running pay-per-click ads, some potential ad groups to consider could include:

Deck Installation: This ad group would focus on keywords related to deck installation, such as “deck builder,” “deck construction,” and “deck installation services.” The ads could highlight the contractor’s expertise in deck building and installation, and include calls to action that encourage potential customers to click through to the website or call for more information.

Deck Repair and Restoration: This ad group could focus on keywords related to deck repair and restoration services, such as “deck repair,” “deck restoration,” and “deck maintenance.” This could be effective for attracting customers who already have a deck and are looking for a contractor to repair or maintain it.

Outdoor Living Spaces: This ad group could focus on broader outdoor living space services, such as “patio builder,” “outdoor kitchen construction,” and “outdoor living design.” This could be effective for attracting customers who are looking to create a complete outdoor living space beyond just a deck.

Deck Design and Consultation: This ad group could focus on keywords related to deck design and consultation services, such as “deck design,” “custom deck builder,” and “deck planning.” This could be effective for attracting customers who are in the early stages of planning a deck and are looking for guidance from a professional.

By creating specific ad groups targeting different services and audience segments, the deck builder can tailor their messaging and bids to maximize their return on investment and reach the most qualified potential customers.