Digital Advertising in the Covid-19 Era

COVID-19 is making businesses that haven’t adapted to digital marketing realities of 2020 will have to do so quickly or fall by the way.

Relying on the ways of the past – advertising in print media, radio and TV broadcast ads, and direct mail postcards – will continue to shrink. It was already a smaller percentage of a complete marketing budget and that should excellerate now that people are sheltering in place.