The difference in click-through rate (CTR) for the first, second, and third position of paid advertising is significant. According to data from First Page, in 2023, the average CTR for the first position is 39.8%, for the second position is 18.7%, and for the third position is 10.2%. This means that the first position ad is almost twice as likely to be clicked on as the second position ad, and four times as likely to be clicked on as the third position ad.
There are a few reasons for this difference. First, users are more likely to click on the first ad they see, simply because it is the first one they see. Second, the first ad is typically more prominent and eye-catching than the other ads. Third, the first ad is often the most relevant to the user’s search query.
If you are running paid advertising on Google, it is important to try to get your ad into the first position. This will give you the best chance of getting clicks and driving traffic to your website. There are a few things you can do to improve your chances of getting into the first position, such as:
- Bidding more for your keywords
- Using negative keywords to prevent your ad from showing up for irrelevant searches
- Writing effective ad copy that is relevant to your target audience
- optimizing your landing page for conversions
By following these tips, you can increase your chances of getting your ad into the first position and improving your CTR.
Here are some additional tips for improving your CTR:
- Use clear and concise ad copy that accurately reflects what your website offers.
- Use strong calls to action, such as “Click here” or “Learn more.”
- Use relevant keywords in your ad copy and landing page.
- Make sure your landing page is optimized for conversions.
- Track your CTR and make adjustments to your campaigns as needed.
By following these tips, you can improve your CTR and get more clicks on your paid ads.
What is the Downside of #1
There are a few potential downsides to paying for the first position in Google Ads.
- Cost: The first position is typically the most expensive, so you may end up paying more for clicks than you would if your ad was in a lower position.
- Competition: The first position is also the most competitive, so you may need to bid more than your competitors in order to get your ad there.
- Relevancy: If your ad is not relevant to the user’s search query, they are less likely to click on it, even if it is in the first position.
- Overexposure: If your ad is always in the first position, users may start to ignore it. This is called ad fatigue.
It is important to weigh the potential downsides of paying for the first position against the potential benefits before making a decision. If you are confident that your ad will be relevant to users and that you are willing to pay the higher cost, then paying for the first position can be a good way to improve your CTR and drive traffic to your website.
Here are some other things to consider when deciding whether or not to pay for the first position:
- Your budget: How much are you willing to spend on paid advertising?
- Your goals: What are you hoping to achieve with your paid advertising campaign?
- Your target audience: Who are you trying to reach with your ad?
- The competition: How competitive is the market for your products or services?
By carefully considering all of these factors, you can make an informed decision about whether or not to pay for the first position in Google Ads.