Flooring Contractor PPC

March 28, 2023
Flooring Contractor Pay Per Click Management

According to Bob Rutledge, the founder of MicroManaged Media, Inc., pay-per-click (PPC) advertising is a great way for flooring contractors to reach potential customers who are actively searching for their services. When you use PPC, you only pay when someone clicks on your ad, which means you can control your budget and only pay for results.

There are a few things to keep in mind when creating a PPC campaign for a flooring contractor:

  • Choose the right keywords. When someone searches for “flooring contractors” or “carpet installation,” you want your ad to show up. To do this, you need to choose the right keywords that are relevant to your business. You can use Google’s Keyword Planner tool to help you find the right keywords.
  • Write compelling ad copy. Your ad copy is the text that will appear in the ad itself. It’s important to write compelling ad copy that will grab attention and make people want to click on your ad.
  • Target your ads. You can target your ads to specific locations, demographics, and even interests. This will help you reach the right people with your ads.
  • Track your results. It’s important to track your results so you can see how well your PPC campaign is performing. You can use Google Analytics to track your website traffic and conversions.

PPC advertising can be a great way for flooring contractors to reach potential customers and grow their business. By following these tips, you can create a PPC campaign that will help you reach your goals.

Here are some additional tips for creating a successful PPC campaign for a flooring contractor:

  • Use negative keywords. Negative keywords are words or phrases that you don’t want your ad to show up for. For example, if you don’t want your ad to show up for “free flooring,” you would add “free” as a negative keyword.
  • Use ad extensions. Ad extensions are additional pieces of information that can be added to your ad. For example, you could add your phone number, address, or website URL as an ad extension.
  • Track your results. It’s important to track your results so you can see how well your PPC campaign is performing. You can use Google Analytics to track your website traffic and conversions.

By following these tips, you can create a PPC campaign that will help you reach your goals and grow your flooring contractor business.

Posted in Advertising, Flooring Contractor, Google Ads