A roofing contractor can use weather-based campaign management in Google Ads to target potential customers during specific weather conditions when they are most likely to need their services. Here are some ways a roofing contractor can use this feature:
Increase ad spend during severe weather conditions: The contractor can create rules that automatically increase ad spend and bid on keywords during severe weather conditions such as hail, windstorms, or heavy rain. For example, during a hailstorm, the contractor can increase their bid and budget for keywords such as “roof repair” or “emergency roof repair” to attract potential customers looking for immediate repair services.
Geo-targeting: The contractor can use weather-based campaign management to target potential customers in specific regions based on weather conditions. For example, during a hurricane, the contractor can target potential customers in the affected region with ads promoting roof repair services.
Promote seasonal services: The contractor can create ad campaigns that promote seasonal services such as gutter cleaning in the fall or roof inspection in the spring. By targeting customers during the right season, the contractor can increase the chances of converting potential customers into paying clients.
Highlight weather-resistant roofing materials: The contractor can create ads that highlight the benefits of weather-resistant roofing materials such as metal roofing or asphalt shingles. By targeting potential customers during severe weather conditions, the contractor can increase the likelihood of converting them into customers.
Overall, weather-based campaign management in Google Ads can help a roofing contractor to reach potential customers at the right time and place with relevant ads, which can lead to increased conversions and revenue.