A heating and air conditioning contractor can use weather-based campaign management in Google Ads to target potential customers during specific weather conditions when they are most likely to need their services. Here are some ways a heating and air conditioning contractor can use this feature:
Increase ad spend during extreme weather conditions: The contractor can create rules that automatically increase ad spend and bid on keywords during extreme weather conditions, such as heatwaves, cold spells, or storms. For example, during a heatwave, the contractor can increase their bid and budget for keywords such as “air conditioner repair” or “AC installation” to attract potential customers looking for relief from the heat.
Promote seasonal services: The contractor can create ad campaigns that promote seasonal services, such as furnace tune-ups in the fall or air conditioner maintenance in the spring. By targeting customers during the right season, the contractor can increase the chances of converting potential customers into paying clients.
Geo-targeting: The contractor can use weather-based campaign management to target potential customers in specific regions based on weather conditions. For example, during a heatwave in a particular city, the contractor can target potential customers in that region with ads promoting air conditioning services.
Overall, weather-based campaign management in Google Ads can help a heating and air conditioning contractor to reach potential customers at the right time and place with relevant ads, which can lead to increased conversions and revenue.