1. Develop a Professional Website: A well-designed website is a cornerstone of any successful marketing strategy. For a renovation company, your website should feature a portfolio of your past projects, a detailed list of services you offer, and client testimonials to establish credibility. Regularly updating your site with fresh content can improve its ranking in search engine results and attract more visitors.
  2. Utilize Google My Business (GMB): GMB is a free tool that lets you manage your online presence across Google, including Search and Maps. By verifying and optimizing your business information, you can help potential customers find you and tell them the story of your business. Make sure to update your GMB profile with your most recent contact information, operating hours, and images of your work. Encourage satisfied customers to leave reviews on your GMB profile, as these can significantly influence potential customers.
  3. Invest in Google Pay-Per-Click (PPC) Advertising: PPC advertising is an effective way to increase your online visibility and reach customers who are actively looking for your services. With Google Ads, your advertisement will appear at the top of the search results when people search for keywords related to your business. This can greatly increase your chances of being noticed and chosen by potential customers.

After establishing these marketing fundamentals, consider hiring a professional marketing service like MicroManaged Media. They can help manage these aspects of your marketing strategy and provide expert advice on other ways to promote your renovation company.