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Micromananaged Media loves Airtable. Google Business Profile is essential to local SEO. Airtable can be used to automate posts to Google Business Profile. To do this, you will need to connect your Airtable account to your Google Business Profile using Zapier. Once your accounts are connected, you can create a Zap that will automatically create…

Concrete contractors can use a variety of structured snippets in Google advertising to improve their visibility and click-through rates according to PPC Expert Bob Rutledge. Some of the most effective structured snippets for concrete contractors include: By using structured snippets, concrete contractors can make their ads more informative and engaging, which can lead to more…

A roofing contractor can use weather-based campaign management in Google Ads to target potential customers during specific weather conditions when they are most likely to need their services. Here are some ways a roofing contractor can use this feature: Increase ad spend during severe weather conditions: The contractor can create rules that automatically increase ad…

A heating and air conditioning contractor can use weather-based campaign management in Google Ads to target potential customers during specific weather conditions when they are most likely to need their services. Here are some ways a heating and air conditioning contractor can use this feature: Increase ad spend during extreme weather conditions: The contractor can…

Weather-based campaign management in Google Ads is a feature that allows advertisers to automatically adjust their ad campaigns based on weather conditions. It is a powerful tool that helps businesses optimize their advertising strategies to reach their target audience during weather-related events and changes. With this feature, advertisers can create rules that automatically adjust their…

A generic search Google Ads campaign is a type of pay-per-click (PPC) advertising campaign that targets generic or broad keywords related to your business, products, or services. These keywords are often highly competitive and may have a high cost per click (CPC), but they can help you reach a larger audience and generate more website…

For a deck builder running pay-per-click ads, some potential ad groups to consider could include: Deck Installation: This ad group would focus on keywords related to deck installation, such as “deck builder,” “deck construction,” and “deck installation services.” The ads could highlight the contractor’s expertise in deck building and installation, and include calls to action…

Yes, you generally need to have a mobile app installed on your phone in order to receive push notifications from that app. Push notifications are typically sent by the app’s server to the user’s device, and the app then displays the notification to the user. When you install a mobile app on your phone, you…

A push notification and a text notification are both used to deliver information or messages to a user’s mobile device, but they differ in their underlying technology, purpose, and delivery method. A push notification is a message that is sent to a user’s mobile device via the internet. It is typically sent by a mobile…