Google Ads PPC Management: 6 Best Practices From PPC Experts

As an experienced PPC Google Ads Manager serving Dallas, TX, the key to a successful pay-per-click (PPC) campaign lies in a well-structured AdWords account. A solid account structure not only enhances campaign performance but also makes campaign management and optimization more efficient. To achieve this, it is vital to implement best practices when creating your…

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The Top 10 “Do’s and Don’ts” of SEO

As an experienced PPC Google Ads Manager serving Atlanta, GA, they understand the importance of SEO and the impact it can have on a business’s online presence. When it comes to optimizing a website for search engines, they have compiled a list of the top 10 do’s and don’ts that can make or break a…

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How Much Does Google Ads Cost in 2023?

For over a decade, as a seasoned PPC Admin, the author has been using Google AdWords and Bing Ads to serve various clients. Throughout the years of experience, one of the most common questions asked is, “How much does AdWords cost?” The answer, as it often is with most things related to advertising, is: “It…

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Why Digital Marketing Is Important For Your Contracting Business

Digital marketing has become increasingly important for contracting businesses in today’s digital age. With the majority of consumers turning to the internet to find information and hire services, having a strong online presence is crucial to attract and retain customers. As an HVAC contractor serving Houston, TX, it is vital to understand the significance of…

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How to streamline sales with AI and automation

In today’s fast-paced business world, automation has become a crucial component of sales processes. With the help of artificial intelligence (AI) and automation tools like Zapier, businesses can streamline their sales pipelines, increase efficiency, and boost revenue. This article explores the benefits of automating sales with AI and Zapier, and how businesses can implement these…

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An exhaustive guide to customer acquisition strategy (with 13 examples)

Acquiring new customers is crucial for the growth and success of any business. In order to develop an effective customer acquisition strategy, it is important to have a clear understanding of the target audience and their needs. A well-defined strategy helps businesses reach potential customers, convert them into paying customers, and ultimately increase revenue. One…

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Optimizing Content for Local SEO using Airtable and Zapier

Airtable for Plumbing Business Operations

Creating locally-focused content is a crucial component of local SEO. Airtable can help you manage your content creation process, from idea generation to publication. Create a content calendar to schedule and track your posts, making sure to include relevant local keywords and topics. You can also use Zapier to automate the content creation process. For…

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“Houston Home Renovation: A Guide to Expert Website Design”

Having a strong online presence is crucial for businesses in today’s digital age, including home renovation contractors. MicroManaged Media, Inc. specializes in website design and digital marketing for service contractors, helping them establish and grow their online presence. Key factors to consider in website design for home renovation contractors include a user-friendly interface, responsive design, engaging visuals, clear call to action, and search engine optimization. MicroManaged Media can tailor their services to meet the specific needs of home renovation contractors, helping them attract local clients and increase online visibility.

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Key Points to Consider When Implementing Geo-targeting

Geo-Targeted Advertising

Geo-targeting can be a powerful tool for local service businesses looking to capture nearby clientele. If you’re planning to incorporate this technique into your digital marketing strategy, consider the following key points: 1. Identify Your Target Audience: Before embarking on geo-targeting, clearly define who your ideal customers are. Age, interests, and purchasing behavior can be…

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Geo-Targeted Advertising

Geo-Targeted Advertising

Geo-targeted advertising is a form of digital advertising that focuses on reaching potential customers based on their geographic location. This could be as broad as targeting an entire country or as specific as a particular neighborhood or even a set radius around a physical location. The underlying idea is to display relevant advertisements to people…

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