local search engine marketing
local search engine marketing

It goes by many names but if you are a small business serving a local area you need to know all you can about local search engine marketing. Many businesses have brick-and-mortar locations. Others service a set area, say 25 mile radius from their main office. These types of businesses are often referred to as service contractors.

MicroManaged Media has chosen to specialize in digital marketing for service contractors include heating and air condition contractors, plumbing contractors, roofers and the like. They need to be represented in the search engines and found by new customers to grow their business.

Key Factors in Local SEO

Google Business Profile - Google Business Profile

Your Google Business Profile account is now more important than your actual website. Most people will locate your service for the first time on Google Maps.

Your Google Business Profile listing drives your ability to be found on the maps listing. Your company's listing will be optimized that so that your contracting business will show up in the map section more often, getting you more calls.

To help your company get discovered MicroManaged Media will continuously post new content to keep your listing showing in the Google Maps and make it show for other services you provide and locations you serve.

Expert Google Business Profile Account Makeover
Expert Google Business Profile Account Makeover

Google Reviews

Most consumers make a conscious effort to purchase from the person that has the best reviews on Google. You need to look at your Google reviews as a real asset. This asset must be nurtured constantly. This asset will make your company more valuable.

There's so many software programs and apps out there by companies like Podium that promise to help you get more reviews. Save your money! Nothing will take the place of the fact that you need to ask your customers right at the point-of-sale to give you a review. Don't lean on the false promises of these software programs.