Why is Google Business Profile So Important to Service Contractors?
There is a direct link between activity on your Google Business Profile page and being found in the Google Maps section for the services your contracting business provides. The more current activity that reflects the services you offer the more likely you are to to be discovered in the Google Maps or 3 pack as they call it.
How To Get Your Service Repair Company in the Maps Listings
That activity cannot just be random. It must reflect the work you do as shown on your website and GMB business description. For instance you need to post pictures of heating and air conditioning units if you are a heating and air conditioning contractor. You must provide pictures of work that you've done installing toilets and sinks if you are a plumber. If you are flooring contractor you should have lots of pictures of luxury vinyl plank that you have installed.
What Can A Service Contractor Do To Show Up In the Maps More Often
I have put together a proven formula that contractors can follow to get found more often in the Google Maps or 3-pack section. First of all take lots of photographs while you were out in the field and post them to your Google Business Profile profile.
It is 500% more effective when you get your clients to take those pictures and post them as on your Google business profile.
That is really what Google wants. Customers commenting on your business. That also leads people to trust your business more when they see that real customers are posting pictures of the work that you have performed or the equipment you have installed.