SEO is a Big Fat Ripoff in 2020
There are two types of SEO Search Engine Optimization. There is the SEO you do on your website. It has to be done once. There may be a opportunity to make minor changes, but basically, its done when the website is done.
The other search engine optimization is off site. It involves getting back links from websites that are supposed to be in your location and niche. This is the expensive, ongoing type digital agency love.
Its a recurring stream of income for them and it’s totally worthless. It, SEO, is now a big fat ripoff.