Posts by Bob Rutledge
Google is a Rip off
Your PPC Agency is Bad and I have Proof
Watch this clip of John Moran. This 30 second clip will make you want to watch the whole one hour video. I recommend you do. you will fire your agency and try to hire John. Which I hope you can, but if you don’t have a $30,000 plus Google ads spend, he won’t take you.…
Read MoreGoogle Search Impact 700 clicks for Shutter and Blinds Client
Achieving 700 clicks from Google Search in the past 28 days is a significant milestone for Suncoast Blinds & Shutters, a client of MicroManaged Media, Inc., especially considering the marketing efforts began in earnest in the fourth quarter of 2023. This achievement is not only a testament to the effectiveness of the digital marketing strategies…
Read MorePlumbing Digital Marketing, Welcome Onyx Pro plumbing in Foley AL
In today’s digital age, having a well-designed and informative website is crucial for any business, especially for contractors in the plumbing industry. Plumbing websites not only serve as a digital business card but also as a platform to showcase expertise, services, and build trust with potential clients. As we delve into the world of plumbing…
Read MoreOptimizing Content for Local SEO using Airtable and Zapier
Creating locally-focused content is a crucial component of local SEO. Airtable can help you manage your content creation process, from idea generation to publication. Create a content calendar to schedule and track your posts, making sure to include relevant local keywords and topics. You can also use Zapier to automate the content creation process. For…
Read MoreKey Points to Consider When Implementing Geo-targeting
Geo-targeting can be a powerful tool for local service businesses looking to capture nearby clientele. If you’re planning to incorporate this technique into your digital marketing strategy, consider the following key points: 1. Identify Your Target Audience: Before embarking on geo-targeting, clearly define who your ideal customers are. Age, interests, and purchasing behavior can be…
Read MoreGeo-Targeted Advertising
Geo-targeted advertising is a form of digital advertising that focuses on reaching potential customers based on their geographic location. This could be as broad as targeting an entire country or as specific as a particular neighborhood or even a set radius around a physical location. The underlying idea is to display relevant advertisements to people…
Read MoreDoes Ranking Number One in PPC Make a Difference?
The difference in click-through rate (CTR) for the first, second, and third position of paid advertising is significant. According to data from First Page, in 2023, the average CTR for the first position is 39.8%, for the second position is 18.7%, and for the third position is 10.2%. This means that the first position ad…
Read MoreGoogle My Business (GMB) Listing: A Crucial Tool for Modern Businesses
In today’s digital age, ensuring your business has an online presence isn’t just beneficial – it’s essential. One of the most powerful tools available to businesses, especially local ones, is the Google My Business (GMB) listing. This free tool by Google allows businesses to manage their online presence across the search engine and its growing…
Read More5 Things Small Service Businesses Can Do to Get Found on Google Search
Improving your visibility on Google search, especially for a small service business, is essential to attract more customers. Here are five effective strategies to help boost your online presence: Remember, SEO and online visibility are ongoing efforts. Regularly update your strategies based on performance analytics, industry trends, and algorithm changes. It’s also beneficial to occasionally…
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