OTT Advertising 2/2021

Over The Top Advertising

What Is Over The Top Video Streaming? Listen to the advertisements for apps from Paramount, Youtube TX, Apple and more. Videos streamed through over-the-top (OTT) services, like Hulu, Netflix, HBO Max, Disney Plus, Peacock TV and other video streaming platforms, account for up to 26% of the collective time consumers spend using their TVs, according…

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Targeting Ad for Orange Beach AL

PPC Ads Orange Beach AL

Companies advertising on Google or Bing have the ability to advertise by state, county, city, and zipcode.Orange Beach AL presents a peculiar problem. Part of the Orange Beach city limits are a one hour drive away. To fix this problem, I am advertising on Google Ads Pay Per Click by zip code. I choose 36561,…

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The Competition

MTA360 HVAC Marketing

I am not so arrogant as to think I have no competition. I really have only one limit. That is me. But these digital marketing agencies have to compete against everyone in digital marketing. See why MicroManaged Media, Inc. gives them a run for their money. Personal Service Digital Marketing I will be the one…

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Google My Business Critical for Service Contractor Success

Google My Business

Google My Business and the Local Pack Looking at SERPs for local service businesses you compete against you’ll notice the Google Maps section and the businesses listed. This article is very effective at describing just what GMP is an why you should take immediate action to work on your listing. 8 Google My Business Features…

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Winning Numbers On Google Maps

Google Maps Pensacola FL

Tale a close look at this screenshot. You’ll notice this client is getting listed thousands of times per month on Google Maps. The heating and air conditioning contractor is in a very competitive market, Dallas, TX. Manage Google My Business When you manage your Google My Business account, you feed data about your business to…

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92% of all customer interactions happen over the phone.

Takeaway: We’ve heard the chants: “cold calling is dying.” But that doesn't mean that phone conversations are dying and this stat is proof. One of the best salespeople we ever knew was glued to his phone yet never made a single cold call. He would spend 2 to 3 hours every day making "check-up calls" - calling old professional friends to (1) maintain relationships and (2) learn about developments in their companies which opened up potential new opportunities where he could help. Next time you see a friend change their job title on LinkedIn or hear about an old client in the news, pick up the phone and make that check-up call.

This is especially true with Google Ads and prospects calling your service. We’ve heard the chants: “cold calling is dying.” But that doesn’t mean that phone conversations are dying and this stat is proof. One of the best salespeople we ever knew was glued to his phone yet never made a single cold call. He…

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