Posts by Bob Rutledge
Top 10 keywords for a Fence Builder in Dallas TX
Micromanaged Media has been managing fence contractor digital marketing for two decades. If you’re a fence builder in the Dallas metro area, you’ll want to make sure your PPC campaign is using the right keywords. Here are the top 10 keywords for fence builders in Dallas, along with some examples of long-tail keywords that you…
Read MoreStreamlining Local SEO with Airtable
Airtable’s flexibility and customization capabilities make it an excellent tool for managing local SEO campaigns. By creating a dedicated table for local SEO, you can track various aspects of your campaign, such as keyword research, content creation, and backlink building. You can also use Airtable to monitor your local search rankings, enabling you to identify…
Read MoreConstruction Marketing Ideas: A Review and Insight
The construction industry is a highly competitive sector that requires robust and effective marketing strategies to gain a competitive edge. A recent article on Fool.com, titled “Construction Marketing Ideas,” discusses the importance of various marketing strategies and tools. The piece emphasizes that for any construction firm, a compelling marketing strategy can significantly boost visibility, generate…
Read MoreAn Introduction to Airtable, Zapier, and Local SEO
Airtable is a cloud-based platform that combines the functionality of a spreadsheet with the flexibility of a database. It allows users to organize, categorize, and visualize data in a user-friendly format. With Airtable, you can create custom tables, forms, and galleries to manage projects, track inventory, or maintain client relationships. Zapier is an online automation…
Read MoreAirtable Automates Posts to Google Business Profile
Micromananaged Media loves Airtable. Google Business Profile is essential to local SEO. Airtable can be used to automate posts to Google Business Profile. To do this, you will need to connect your Airtable account to your Google Business Profile using Zapier. Once your accounts are connected, you can create a Zap that will automatically create…
Read MoreWhat structured Snippets would a concrete contractor use in Google advertising?
Concrete contractors can use a variety of structured snippets in Google advertising to improve their visibility and click-through rates according to PPC Expert Bob Rutledge. Some of the most effective structured snippets for concrete contractors include: By using structured snippets, concrete contractors can make their ads more informative and engaging, which can lead to more…
Read More3 Ways Airtable Can Help Service Businesses Improve Customer Service
Customer service is one of the most important aspects of any business. A good customer service experience can make or break a business, and it’s something that service businesses need to take seriously. There are a number of ways that service businesses can improve their customer service. One way is to use Airtable. Airtable is…
Read MoreHow Airtable Can Help Service Businesses Stay Organized
Airtable is a powerful database platform that can be used to manage a wide variety of data. It is particularly well-suited for service businesses like heating and air contractors and renovation contractors. It can help to keep track of clients, projects, tasks, and more. Here are some of the ways that Airtable can help service…
Read MoreHow Small Businesses Can Optimize Their WordPress Website for SEO, Especially Local SEO
WordPress is a popular platform for creating and managing websites, and it offers a lot of features that can help you optimize your website for search engines. Search engine optimization (SEO) is crucial for any website that wants to rank high in search engine results pages (SERPs) and attract more traffic. In this article, we’ll…
Read MoreHow Contractors Can Create a WordPress Website in 2023
This article would provide a step-by-step guide on how to create a WordPress website from scratch. It would cover topics such as choosing a domain name and web hosting, installing WordPress, and customizing your website’s design and content. Your domain name is the address of your website on the internet. It’s what people will type…
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