Posts by Bob Rutledge
PPC Advertising for Heating and Air Contractors
Pay-per-click (PPC) advertising is a form of online advertising where businesses pay a fee each time one of their ads is clicked on. PPC ads are a great way to reach a large audience of potential customers who are already searching for the services you offer. If you’re an HVAC contractor, PPC advertising can be…
Read MoreFlooring Contractor PPC
According to Bob Rutledge, the founder of MicroManaged Media, Inc., pay-per-click (PPC) advertising is a great way for flooring contractors to reach potential customers who are actively searching for their services. When you use PPC, you only pay when someone clicks on your ad, which means you can control your budget and only pay for…
Read MoreHow can a Roofing Contractor use Weather-based Campaign Management in Google Ads?
A roofing contractor can use weather-based campaign management in Google Ads to target potential customers during specific weather conditions when they are most likely to need their services. Here are some ways a roofing contractor can use this feature: Increase ad spend during severe weather conditions: The contractor can create rules that automatically increase ad…
Read MoreHow can a heating and air conditioning contractor use Weather-based Campaign Management in Google Ads?
A heating and air conditioning contractor can use weather-based campaign management in Google Ads to target potential customers during specific weather conditions when they are most likely to need their services. Here are some ways a heating and air conditioning contractor can use this feature: Increase ad spend during extreme weather conditions: The contractor can…
Read MoreWhat is Weather-based Campaign Management in Google Ads?
Weather-based campaign management in Google Ads is a feature that allows advertisers to automatically adjust their ad campaigns based on weather conditions. It is a powerful tool that helps businesses optimize their advertising strategies to reach their target audience during weather-related events and changes. With this feature, advertisers can create rules that automatically adjust their…
Read MoreGeneric Search Google Ads Campaign
A generic search Google Ads campaign is a type of pay-per-click (PPC) advertising campaign that targets generic or broad keywords related to your business, products, or services. These keywords are often highly competitive and may have a high cost per click (CPC), but they can help you reach a larger audience and generate more website…
Read MoreTwilio, Plivo, and A2P 10DLC Registration
At most I only send 100 Text messages per day from one of the phone numbers that I have with Twello or Plivo. Should I register A2P 10DLC? If you are sending up to 100 text messages per day from one phone number with Twilio or Plivo, it may not be necessary to register for…
Read MoreWhat is Beaver Builder?
Beaver Builder is a user-friendly, drag-and-drop page builder plugin designed for WordPress websites. It allows users to create visually appealing, professional-looking web pages without the need for coding knowledge. By offering a wide array of design elements and features, Beaver Builder enables users to build and customize their website layouts with ease. With its intuitive…
Read MoreStreamline Your Plumbing Business Operations: Discover the Power of Airtable for Enhanced Efficiency and Productivity
Running a successful plumbing business involves managing various tasks like scheduling appointments, tracking inventory, and keeping track of invoices. It can be challenging to stay organized and efficient. Thankfully, there’s a tool that can help simplify your business operations and boost productivity: Airtable. In this article, we will explore how Airtable can revolutionize your plumbing…
Read MoreRevolutionizing Service Industries: How WordPress and Beaver Builder Empower Flooring Contractors to Create Stunning Websites with Ease
Bob Rutledge at MicroManaged Media, Inc. believes we live in a world where the internet has become an indispensable part of our daily lives. In the service industries, having a strong online presence is more important than ever. One way for businesses to stand out is by creating a stunning and easy-to-use website. In this…
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