Posts by Bob Rutledge
Ad Groups for a Deck Builder
For a deck builder running pay-per-click ads, some potential ad groups to consider could include: Deck Installation: This ad group would focus on keywords related to deck installation, such as “deck builder,” “deck construction,” and “deck installation services.” The ads could highlight the contractor’s expertise in deck building and installation, and include calls to action…
Read MoreYou Must Install an App on Your Phone to Receive a Push Notification
Yes, you generally need to have a mobile app installed on your phone in order to receive push notifications from that app. Push notifications are typically sent by the app’s server to the user’s device, and the app then displays the notification to the user. When you install a mobile app on your phone, you…
Read MoreWhat is the difference between a push notification and a text notification?
A push notification and a text notification are both used to deliver information or messages to a user’s mobile device, but they differ in their underlying technology, purpose, and delivery method. A push notification is a message that is sent to a user’s mobile device via the internet. It is typically sent by a mobile…
Read MoreSMS Texting Messaging for HVAC Contractors
The home service industry is highly competitive, and HVAC companies need to find creative ways to stand out from the competition. One effective method of attracting more leads and converting them into customers is by incorporating text messaging into their marketing strategies. In a recent article on Company119, a digital marketing agency that specializes in…
Read MoreHVAC Can Attract New Clients By Providing a Positive Customer Experience (CX)
As an HVAC business owner, it is important to have a successful customer experience (CX) in order to attract new leads. Here are some tips to help you crush your CX and draw in more potential customers: By following these tips, you will be able to improve your customer experience and attract new leads as…
Read MoreInfluencer Marketing: Smarter and More Targeted
You have witnessed influence or marketing on a bigger scale. Like when LeBron James endorses exercise equipment. What we’re talking about here are people who are more into niches like flooring or windows or home remodeling doing videos that attract people who are interest in that topic. Be a micro influencer yourself. Brands are getting…
Read MoreGoogle Gets Smarter and Local SEO Evolves
Search engine algorithms are getting smarter and they are using user intent to better understand contacts. This is why instead of honing in on a single keyword or several variations of that keyword you should become involved in weaving a web of related concepts so that the search engines, in particular Google, understands the difference…
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FloorForce Ain’t the Only Choice
Flooring stores are excited to see there is an alternative choice to FloorForce. Now you don’t have to use the same digital marketing company your competitors use. Now you can gain a competitive edge. Digital Marketing is a War You are in the fight of your life. You need a competitive advantage and having the…
Read MoreD. Rutledge Bookkeeping
Bookkeeping Service in Foley AL We have just designed a simple, effective, and budget friendly website for a local bookkeeping service. Running a small business and keeping the books at the same time can be stressful. It is a job that gets put off until it becomes overwhelming. You try to be a perfectionist in…
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