When the AC dies or the heat goes out, we make sure they call you. Emergency-intent PPC and lead generation for HVAC contractors.
The HVAC industry runs on seasonality and urgency. You don't want clicks; you want phone calls from homeowners with immediate needs. We structure HVAC campaigns to capture high-intent searches ("emergency ac repair", "furnace replacement setup") while ruthlessly excluding price shoppers. Between your PPC, an optimized Google Business Profile, and Missed Call Text Back acting as a safety net, you stop losing emergency jobs to the competition.
We've managed campaigns for hvac businesses across 50+ markets. We know exactly where the budget gets wasted — and how to fix it.
Too many agencies bid on "HVAC" globally, wasting your budget on people looking for DIY repair tips instead of actual service.
In peak season, when your techs are slammed, you miss calls. Without an AI system to engage them, those callers dial the next name on Google.
Getting leads is easy in July and January. We build strategies (like maintenance plan promotions) to keep your schedule full during the shoulder seasons.
Stop sharing leads with three other contractors on HomeAdvisor or Angi. We generate exclusive leads meant only for your business.
From paid search to call tracking to AI automation — every service we offer is tailored to how hvac businesses actually operate.
Tight, geo-fenced campaigns targeting emergency repairs and high-ticket replacements with zero budget waste.
Know exactly which keywords and ads are generating the $15k install jobs vs. the $99 service calls.
Dominate the local 3-pack so you appear first when a homeowner searches "ac repair near me" in a panic.
Deploy Missed Call Text Back and an AI answering service so a missed phone call never equals a missed job.
Most general marketing agencies fail HVAC contractors because they don't understand the buying timeline. When an AC unit breaks in August, the homeowner isn't researching; they are clicking the first phone number they see. Your ads need to reflect that urgency. If your landing page doesn't load in under 2 seconds, or if the phone number isn't instantly clickable, the lead is gone.
Service calls pay the bills, but installs build the business. We optimize your Bidding and Targeting (the "T" and "B" in our STAB Framework) to actively pursue replacement searches ("new ac unit quote", "hvac installation estimates") while suppressing low-tier maintenance searches if your schedule is too full.
With 20+ years of experience and deep knowledge of the hvac industry, MicroManaged Media delivers campaigns that move the needle on your bottom line.