When the AC dies or the heat goes out, we make sure they call you. Emergency-intent PPC and lead generation for HVAC contractors.
Trusted by local service businesses
The HVAC industry runs on seasonality and urgency. You don't want clicks; you want phone calls from homeowners with immediate needs. We structure HVAC campaigns to capture high-intent searches ("emergency ac repair", "furnace replacement setup") while ruthlessly excluding price shoppers. Between your PPC, an optimized Google Business Profile, and Missed Call Text Back acting as a safety net, you stop losing emergency jobs to the competition.
We've managed campaigns for hvac businesses across 50+ markets. We know exactly where the budget gets wasted — and how to fix it.
Too many agencies bid on "HVAC" globally, wasting your budget on people looking for DIY repair tips instead of actual service.
In peak season, when your techs are slammed, you miss calls. Without an AI system to engage them, those callers dial the next name on Google.
Getting leads is easy in July and January. We build strategies (like maintenance plan promotions) to keep your schedule full during the shoulder seasons.
Stop sharing leads with three other contractors on HomeAdvisor or Angi. We generate exclusive leads meant only for your business.
From paid search to call tracking to AI automation — every service we offer is tailored to how hvac businesses actually operate.
Tight, geo-fenced campaigns targeting emergency repairs and high-ticket replacements with zero budget waste.
Know exactly which keywords and ads are generating the $15k install jobs vs. the $99 service calls.
Dominate the local 3-pack so you appear first when a homeowner searches "ac repair near me" in a panic.
Deploy Missed Call Text Back and an AI answering service so a missed phone call never equals a missed job.
Most general marketing agencies fail HVAC contractors because they don't understand the buying timeline. When an AC unit breaks in August, the homeowner isn't researching; they are clicking the first phone number they see. Your ads need to reflect that urgency. If your landing page doesn't load in under 2 seconds, or if the phone number isn't instantly clickable, the lead is gone.
Service calls pay the bills, but installs build the business. We optimize your Bidding and Targeting (the "T" and "B" in our STAB Framework) to actively pursue replacement searches ("new ac unit quote", "hvac installation estimates") while suppressing low-tier maintenance searches if your schedule is too full.
To build a truly resilient HVAC enterprise, you have to move beyond the cycle of $99 tune-ups. Our digital strategy focuses on identifying segments of the market ready for full system replacements and high-efficiency upgrades. By utilizing long-tail keywords and specific intent-based bidding, we put your estimators in front of homeowners who aren't just looking for a quick fix, but are ready to invest in long-term comfort and energy savings. This precision targeting ensures your highly skilled labor is spent on high-margin projects, maximizing your revenue per ticket.
In the HVAC industry, the quiet months between peak summer and deep winter can be a major stressor. We specialize in building "shoulder season" funnels that pivot your marketing toward preventative maintenance, indoor air quality (IAQ) solutions, and system health checks. By automating email and SMS nurturing for your existing customer base while running targeted ads for non-emergency upgrades, we help you flatten the seasonal curve. This ensures your crews stay busy year-round and you maintain a steady, predictable cash flow regardless of what the thermometer says.
When an AC unit fails during a heatwave, a homeowner is making a decision based on proximity and perceived reliability. If you aren't in the top 3 of the Google Maps "Local Pack," you are invisible to the most urgent leads. We aggressively optimize your Google Business Profile and implement automated review generation systems to build a mountain of social proof. By showcasing your localized expertise and rapid response times, we ensure you are the first—and only—choice for neighbors in a crisis. This local dominance builds a sustainable lead engine that reduces your long-term reliance on expensive paid clicks.
With 20+ years of experience and deep knowledge of the hvac industry, MicroManaged Media delivers campaigns that move the needle on your bottom line.
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