This is Gracie™ — AI Receptionist

The average local service contractor misses 20–35% of inbound calls — after hours, during jobs, or simply when the owner is on another call. Each missed call is a potential job that went to the next contractor on the list. For a roofing company or an HVAC business, that's $2,000–$15,000 walking out the door every week, silently, without anyone noticing.

This is Gracie™ was built to close that gap completely. It's an AI voice receptionist — not a chatbot, not a voicemail tree, but a natural-sounding AI that answers the phone like a knowledgeable front desk person, asks the right questions, handles the callers professionally, and either transfers the call live to your team or logs the lead and notifies you immediately so you can call back within minutes.

Gracie is built on Retell AI — one of the most advanced conversational voice AI platforms available. Retell's models produce natural, responsive conversations that don't feel robotic or scripted. Combined with Twilio's telephony infrastructure for reliable call routing, recording, and forwarding, the result is a system that handles real contractor calls with the professionalism and consistency that a human receptionist would — at a fraction of the cost, and available every hour of every day.

The system is custom-configured for your specific business: your trade, your service area, your typical call types, your business hours, and your escalation preferences. An HVAC company's Gracie knows the difference between an AC emergency at 2am and a routine maintenance inquiry, and handles each one appropriately. A roofing contractor's Gracie knows to capture insurance carrier information for storm damage calls. Every instance is built for your specific use case.

When a call comes in, Gracie introduces herself as your business's answering service, confirms the caller has reached the right company, and begins a natural conversation to collect the information your team needs. She identifies new versus existing customers, collects name, callback number, service address, and job description. For emergency calls outside business hours, she can perform a warm transfer — actually connecting the caller live to the on-call tech. For standard inquiries, she provides a professional response and logs the lead for morning follow-up.

Every call is recorded via Twilio, and an AI-generated summary is pushed to your Airtable CRM within minutes of call completion. Simultaneously, a Google Chat notification goes to your team with the key lead details — so a missed after-hours call gets seen the moment your dispatcher opens their phone in the morning. No lead sits in a voicemail box. No inquiry gets lost. Every call gets a response.

Spam calls and solicitors are one of the biggest time wasters for contractor businesses. Gracie's screening logic identifies and terminates spam calls immediately — protecting your team's time and keeping your call logs clean. Legitimate calls are routed based on the rules you set: business hours transfers go directly to your office line; after-hours emergencies go to your on-call tech; non-emergency after-hours calls get logged and trigger an automated morning callback reminder.

All of this is wired into the Make.com automation system — meaning Gracie isn't just answering calls in isolation, she's the front end of a complete lead management workflow. A call comes in, Gracie handles it, the lead is created in Airtable, the team gets notified, and the follow-up sequence fires automatically. For contractors who are tired of their marketing investment leaking through unanswered calls and dropped leads, Gracie is the system that closes the gap for good.