Capture panic searches instantly and build a massive book of recurring maintenance contracts.
Pest control is a business defined by two extremes: the frantic 2 AM "I found a rat" emergency, and the highly lucrative, long-term recurring maintenance contract. MicroManaged Media engineers campaigns to capture both. We utilize hyper-aggressive mobile bidding to intercept emergency pests searches, while developing structured funnels that upsell frantic callers into profitable yearly service agreements.
We've managed campaigns for pest control businesses across 50+ markets. We know exactly where the budget gets wasted — and how to fix it.
When someone sees a roach or a bedbug, they want a solution right now. If it goes to voicemail, the lead is dead.
Doing one-off sprays and failing to convert the customer into a lucrative monthly or quarterly plan.
Paying Google for clicks on "how to get rid of ants with baking soda"—money completely wasted.
Struggling to be seen next to massive national brands like Terminix or Orkin on the search results.
From paid search to call tracking to AI automation — every service we offer is tailored to how pest control businesses actually operate.
Ultra-targeted campaigns that bid heavily on high-urgency keywords (termites, bed bugs, emergency extermintor) on mobile devices.
We monitor exactly which campaigns produce the one-time hits vs. the valuable recurring contracts.
Deploying This is Gracie™ or Missed Call Text Back so a panicked homeowner receives an immediate, calming response 24/7.
Automated follow-ups to turn a relieved homeowner into a 5-star review, strengthening your local map pack ranking.
The vast majority of pest control searches happen on a smartphone while the homeowner is stressed. They won't read a long webpage; they just need a clickable phone number and assurance you can be there fast. Our landing pages are stripped of clutter, heavily featuring click-to-call buttons and immediate availability signals to ensure the highest possible conversion rate.
You don't beat the massive national chains by outspending them; you beat them by being hyper-local and highly rated. We aggressively optimize your Google Business Profile and emphasize your local ties in your ad copy. Homeowners often prefer a trusted local business over a faceless corporation, provided the local business looks professional and responsive.
With 20+ years of experience and deep knowledge of the pest control industry, MicroManaged Media delivers campaigns that move the needle on your bottom line.