PPC Management for Google Ads & Microsoft Ads

Most contractors who try pay-per-click have the same story: money goes out, clicks come in, and the phone stays quiet. The problem usually isn’t PPC. It’s how the campaigns are built and managed.

MicroManaged Media, Inc. runs paid search for service businesses that live and die by inbound calls. We don’t chase impressions or vanity metrics. We build campaigns around the searches people make when a pipe has burst, the AC has quit, or the roof is leaking, and we measure success by the calls and jobs they produce.

Google Ads is where most of your customers are searching. If you’re not showing up when someone types “emergency plumber near me,” your competitor is.

Microsoft Ads reaches the searchers on Bing, Yahoo, and DuckDuckGo. That audience skews older and homeowner-heavy, which is a strong fit for home services. Competition is lighter and clicks are often cheaper, so it can be one of the most cost-efficient ways to add calls on top of Google.

We manage both from one strategy and one report, so you get the reach of two platforms without doubling your workload. Want to see city-by-city coverage? Explore our Google Ads 50-Market Directory and our Microsoft Bing Ads 50-Market Directory.

Our complete paid search management service covers everything required to produce consistent, high-ticket inbound calls:

• Keyword and market research: We target high-intent, ready-to-hire searches and block the wasted ones (jobs, DIY, free, and out-of-area clicks).
• Campaign build and setup: Structured by service, location, and urgency so your budget goes where the calls are.
• Ad copywriting: Clear, benefit-driven ads that earn the click from the right person.
• Call and conversion tracking: Every call tracked, logged, and sent to your team, with the source identified. Read more about our LeadTable™ call and form tracking system.
• Location and schedule targeting: Your ads show in the areas you serve and during the hours you can answer.
• Negative keyword management: Ongoing cleanup so you stop paying for clicks that never convert.
• Bid and budget optimization: Weekly adjustments based on real call data, not guesswork.
• Landing page recommendations: Because the click is only half the job. Discover our conversion-focused contractor websites and landing pages.
• Plain-English reporting: Calls, cost per call, and booked jobs, not a wall of metrics.

We work with plumbers, HVAC companies, electricians, roofers, and other trades where one good call can be worth hundreds or thousands of dollars. Whether you run one truck or a growing fleet, we scale your campaigns to your capacity so you’re not buying leads you can’t serve.

You’ll never have to wonder where your money went. Every campaign is tied to call tracking, so you can see:

• Which campaigns and keywords generate calls
• What each call costs you
• Which calls turned into booked jobs
• Where to spend more, and where to cut

Already working with an agency but not getting this level of clarity? Read our guide on Google PPC: Time to Change Agencies.

• Calls over clicks: We optimize for ringing phones, not traffic.
• Built for trades: We understand emergency work, seasonality, and service areas.
• No runaround: You talk to the people running your campaigns.
• Transparent: You see the account, the spend, and the results. You own your ad accounts from day one.