Bing PPC Advertising

While most of your competitors are fighting over Google's increasingly crowded and expensive auction, Microsoft Advertising (formerly Bing Ads) represents one of the most underleveraged opportunities in digital marketing today. Bing powers search across Microsoft Bing, Yahoo, AOL, DuckDuckGo, and dozens of partner sites — reaching over 63 million users that simply don't use Google as their primary search engine. That's not a small audience. That's a massive, largely untapped pool of high-intent buyers.

MicroManaged Media has been managing Bing PPC campaigns since the platform's inception. We understand both its unique strengths and its differences from Google Ads, and we use that expertise to build campaigns that capture this valuable audience segment at a fraction of the cost. If you're currently only running Google Ads, you're leaving significant revenue on the table every single day.

The Bing search audience skews older, more affluent, and more educated than the average Google user. According to Microsoft's own data, 37% of the Bing audience has a household income over $100,000, and Bing users are 32% more likely to be in a management role. For B2B companies, professional services, financial advisors, healthcare providers, luxury brands, and home improvement businesses, this demographic is extraordinarily valuable.

Microsoft Advertising also offers a feature no other search platform can match: LinkedIn Profile Targeting. You can layer your search campaigns with LinkedIn demographic data — targeting searchers by job title, industry, company size, or seniority level. For B2B advertisers, this is a game-changer that allows you to combine the intent signals of search with the precision targeting of LinkedIn at search-level CPCs.

Average CPCs on Bing typically run 20–40% lower than equivalent Google campaigns, meaning your budget goes significantly further. For competitive industries like legal, insurance, financial services, and home services — where Google CPCs can reach $30–$100+ per click — Bing offers the same purchase-intent audience at dramatically reduced costs.

Many agencies treat Bing as an afterthought — simply importing their Google campaigns and calling it done. We take a fundamentally different approach. While we absolutely leverage the Google Ads import feature to accelerate launch, we then spend significant time optimizing campaigns specifically for the Microsoft ecosystem: adjusting bids to reflect Bing's unique auction dynamics, refining audiences to take advantage of LinkedIn targeting, and tailoring ad copy to resonate with the Bing demographic.

We manage the full campaign spectrum on Microsoft Advertising: Search campaigns, Bing Shopping / Product Ads for e-commerce clients, Dynamic Search Ads, Display and native advertising through the Microsoft Audience Network, and audience remarketing campaigns. Our team stays current with every Microsoft Advertising product update and beta feature so our clients are always ahead of the curve.

One of the most powerful aspects of running both Google and Bing PPC campaigns is the ability to compare, contrast, and leverage insights from both platforms. We provide unified reporting dashboards that give you a complete cross-platform view of your paid search performance — making it easy to understand total reach, blended ROAS, and how each platform contributes to your overall marketing mix.

Our conversion tracking setup ensures every phone call, form submission, and transaction is attributed correctly across both platforms. You'll know exactly what's working, on which platform, at what cost. Our 20+ years of paid search experience means we can identify patterns, anomalies, and opportunities that less experienced teams simply miss. With MicroManaged Media managing your Bing PPC, you get a genuine competitive advantage in a channel your rivals are routinely neglecting.