Is your current marketing agency delivering legitimate phone calls and booked jobs, or just colorful monthly reports filled with vanity numbers?
In this video, Bob Rutledge discusses why contractors and small business owners often find themselves wondering where their ad spend is really going. When impressions and click-through rates climb but the office phone remains silent, it is time to look under the hood and ask the tough questions.
**Key Topics Covered:**
**What You'll Learn:**
1. How to inspect your search terms report to see the actual queries costing you money.
2. The danger of automated broad match bidding without strict negative keyword fences.
3. How to evaluate your agency's transparency and communication frequency.
4. The exact checklist for deciding when it's time to transition to a high-accountability partner.
If you suspect your agency is running your ad budget on autopilot while you pay the bill, watch this video to take back control of your local market growth.
