Youtube Marketing Includes Your Business Youtube Channel and Paid Ads on the Youtube Network
My first sales manager had a cross stitched motto framed on the wall behind his desk. It was prominently displayed. The turned, pointed to the the wall, and said, "Bob, the first thing
you've got to learn about sales is that Friends Buy From Friends."
I saw another variation on this theme. All things being equal, friends buy from friends. All things not being equal, friends still buy from friends.
Your Youtube Videos Introduce You to Your Client
Let your Youtube Channel introduce you to the homeowner. Talk to them about how you got your start in business. Let them know how serious you take their problems. Assure them that you are not in it for the quick sale.
And if you can introduce your puppy or grand baby, all the better!
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Your Videos Get Prospects to Take Action
People move seamlessly across channels and devices — from discovery to consideration to conversion — on their own terms. But what may come as a surprise is the outsize role that online video now plays. It can help create demand and also fulfill it. New research reveals that 80% of people say they typically switch between online search and video when researching products to buy. And more than half of shoppers say online video has helped them decide which specific brand or product to buy.
Video can capture people’s attention, move them from inspiration to consideration, and encourage them to take action. And by creating a holistic video strategy, you can help deliver short-term performance goals as well as long-term brand equity.
MicroManaged Media will help potential customers discover your products, brand, and solutions even when they aren’t necessarily intending to buy at that moment.
I can position your brand as a helpful expert and answer people’s most common questions. This will enable people to take action — and even purchase — with a seamless, immediate experience.
Create and Energize Your Business Youtube Video Channel
My videography equipment includes a drone, digital cameras, tripods, lighting, and microphones.
I would normally get video and pictures of employees on the job, interview company management to convey personality, background, and mastery of solutions your products and services provide prospective clients.
I also produce internal unlisted videos for corporate communication and training. See Digital Signage.