Posts by Bob Rutledge
How Airtable Can Help Service Businesses Stay Organized
Airtable is a powerful database platform that can be used to manage a wide variety of data. It is particularly well-suited for service businesses like heating and air contractors and renovation contractors. It can help to keep track of clients, projects, tasks, and more. Here are some of the ways that Airtable can help service…
Read MoreHow Small Businesses Can Optimize Their WordPress Website for SEO, Especially Local SEO
WordPress is a popular platform for creating and managing websites, and it offers a lot of features that can help you optimize your website for search engines. Search engine optimization (SEO) is crucial for any website that wants to rank high in search engine results pages (SERPs) and attract more traffic. In this article, we’ll…
Read MoreHow Contractors Can Create a WordPress Website in 2023
This article would provide a step-by-step guide on how to create a WordPress website from scratch. It would cover topics such as choosing a domain name and web hosting, installing WordPress, and customizing your website’s design and content. Your domain name is the address of your website on the internet. It’s what people will type…
Read MorePPC Advertising for Heating and Air Contractors
Pay-per-click (PPC) advertising is a form of online advertising where businesses pay a fee each time one of their ads is clicked on. PPC ads are a great way to reach a large audience of potential customers who are already searching for the services you offer. If you’re an HVAC contractor, PPC advertising can be…
Read MoreFlooring Contractor PPC
According to Bob Rutledge, the founder of MicroManaged Media, Inc., pay-per-click (PPC) advertising is a great way for flooring contractors to reach potential customers who are actively searching for their services. When you use PPC, you only pay when someone clicks on your ad, which means you can control your budget and only pay for…
Read MoreHow can a Roofing Contractor use Weather-based Campaign Management in Google Ads?
A roofing contractor can use weather-based campaign management in Google Ads to target potential customers during specific weather conditions when they are most likely to need their services. Here are some ways a roofing contractor can use this feature: Increase ad spend during severe weather conditions: The contractor can create rules that automatically increase ad…
Read MoreHow can a heating and air conditioning contractor use Weather-based Campaign Management in Google Ads?
A heating and air conditioning contractor can use weather-based campaign management in Google Ads to target potential customers during specific weather conditions when they are most likely to need their services. Here are some ways a heating and air conditioning contractor can use this feature: Increase ad spend during extreme weather conditions: The contractor can…
Read MoreWhat is Weather-based Campaign Management in Google Ads?
Weather-based campaign management in Google Ads is a feature that allows advertisers to automatically adjust their ad campaigns based on weather conditions. It is a powerful tool that helps businesses optimize their advertising strategies to reach their target audience during weather-related events and changes. With this feature, advertisers can create rules that automatically adjust their…
Read MoreGeneric Search Google Ads Campaign
A generic search Google Ads campaign is a type of pay-per-click (PPC) advertising campaign that targets generic or broad keywords related to your business, products, or services. These keywords are often highly competitive and may have a high cost per click (CPC), but they can help you reach a larger audience and generate more website…
Read MoreTwilio, Plivo, and A2P 10DLC Registration
At most I only send 100 Text messages per day from one of the phone numbers that I have with Twello or Plivo. Should I register A2P 10DLC? If you are sending up to 100 text messages per day from one phone number with Twilio or Plivo, it may not be necessary to register for…
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